Small coffee entrepreneurs can go bankrupt because they don’t have an automatic coffee packaging machine, how can this happen?? Of course it is very possible, because many business actors are not ready to compete in the coffee market. Those who are trying or those who have just joined to pursue this coffee business.
The coffee business in this era is indeed an interesting thing to do, where almost everyone likes coffee. Starting from young people who like to hang out to parents who enjoy coffee to relax. This is also not wasted by coffee entrepreneurs, they do various ways to compete to provide separate value for their products in the eyes of consumers.
Table of Contents
The potential of automatic coffee packaging machines
But the wrong way will actually have a bad impact on the coffee business that they are involved in. Various methods are used by coffee producers. Some sell coffee in stalls, some serve coffee in cafes. This method is reasonable to do, because there are indeed various characters of coffee connoisseurs who like to enjoy it while there are also those who want to enjoy it at home.
Although many coffee connoisseurs enjoy their coffee on the spot, not a few coffee connoisseurs prefer to enjoy their coffee at home. This is an opportunity for coffee entrepreneurs to sell their coffee.
However, what is unfortunate is that most of the coffee enjoyed by coffee connoisseurs is coffee from well-known brands, which are produced by large companies. Even though coffee from small businesses is no less competitive than existing branded coffee.
And even coffee produced by a small business, is likely to be coffee from its own region and made in the traditional way.
Then what makes your coffee business threatened with bankruptcy?
Here are a few things that can put your coffee business at risk of bankruptcy:
- Cannot make sachet packaged coffee
Many coffee business actors are unable to make coffee in sachet packaging, even though coffee with sachet packaging is easier to reach the market segmentation of coffee connoisseurs.
They still use the manual packaging method, namely using standing pouch packaging. Where this market segmentation is still very limited because it is usually only sold in certain places.
- Production capacity is not fulfilled without an automatic coffee packaging machine
The amount of production remains an important note and is one of the biggest threats to business bankruptcy if it is not anticipated as early as possible. Low production results must be anticipated by implementing the use of automatic packaging machines.
Because machines are still the main point in terms of increasing the product of a business. However, this increase still has to see the existing coffee market demand.
- Limited coffee market in the field
The targeted coffee market segmentation is actually an important point in the coffee industry. Because the selection of the wrong target consumers will have an impact on the treatment of the coffee products that are made.
This limitation is not spared from the coffee packaging used. Because the main thing is that there will be a different market segmentation between bag-packed coffee and sachet-packaged coffee.
- Different packaging display in the market
The emergence of different packaging will also have an impact on the coffee business that is being undertaken. Do not let business actors not adjust to products that are already on the market when they are already in the coffee business with sachet packaging.
The importance of paying attention to the appearance of the packaging
Customization also varies from only the packaging design to the packaging size. Details like these are very important because consumers will continue to pair them with existing branded products.
From the description above, it can be concluded that automatic coffee packaging machines are a solution to be able to compete with existing coffee products. As well as reducing the risk of bankruptcy for coffee entrepreneurs in Indonesia due to the lack of innovation in coffee packaging.
The choice of an automatic packaging machine must also be appropriate.
It will be a good choice for coffee business people if they choose the producer for their coffee business. They will advise and provide optimal service for your coffee packing machine.
Thank you for reading, I hope this knowledge will be useful for coffee actors and prospective entrepreneurs. See you..